If you’re looking for help marketing your business online, you might be wondering what a digital marketing agency does. A digital marketing agency can help with a variety of tasks, including search engine optimization (SEO), social media marketing, email marketing, and more. They can also help create or improve your website to make it more effective in converting visitors into customers. If you’re interested in hiring a digital marketing agency, look no further than Unmediated Marketing!
WHAT IS ONLINE MARKETING?
The first step in understanding what a digital marketing agency does is understanding what online marketing is. Online marketing, also known as internet marketing or web marketing, is the process of using the internet to market and sell products or services. This can be done through a variety of means, including search engine optimization (SEO), social media marketing, email marketing, and more!
A digital marketing agency can help you with all aspects of internet based marketing, from creating a website and content marketing to online ads and data analytics. They can also help you with other aspects of your business, such as digital marketing strategy, keyword research, online branding, paid advertising, and more.
If you’re looking to get started in digital marketing, or if you’re already doing it but want an expert to help take your business to the next level, a digital marketing agency like Unmediated Marketing can help you. Contact us today to learn more about what our digital marketing company can do for you! You can reach our helpful staff by dialing 619-871-6282 or email [email protected].
WHAT DOES A DIGITAL MARKETING AGENCY DO?
Now that you know what online marketing’s about, let’s take a look at what a digital marketing agency does. A digital marketing company provides services that help businesses market their products or services online. This can include things like creating a business website, designing digital ads, driving traffic to the website, and more. A digital marketing agency can also provide other services, such as helping you create a brand for your business and developing marketing strategies. In addition, they can also help you track your results and measure your return on investment (ROI).
The bottom line is that a digital marketing agency can provide a wide range of digital marketing services that can help you grow your business online. If you’re looking to take your business to the next level, then consider working with a digital marketing agency like Unmediated Marketing. Speak to one of our digital marketing consultants today to see how we can help your business grow.
DIGITAL MARKETING SERVICES
A digital marketing agency like Unmediated Marketing provides a variety of services that can help businesses to reach their target audiences. These digital marketing services can be divided into eight main categories:
Search Engine Optimization (SEO):
SEO or Search Engine Optimization is the process of optimizing a website for Google’s search engine. This can be done through a variety of means, including on-page optimization (such as title tags and meta descriptions), off-page optimization (such as link building), and technical SEO (such as site speed and mobile optimization).
Social Media Marketing:
Social media marketing is the process of using social media platforms such as:
– Snapchat
– TikTok
– Nextdoor
and many others to promote and sell products or services. This can be done via various social media platforms and through a variety of means, including paid ads, organic posts, and social media influencer marketing.
Content Marketing:
Content marketing is the process of creating and distributing high-quality content (such as blog posts, eBooks, and infographics) to attract and retain customers. This can be done through a variety of means, including content strategy, content creation, and content distribution.
Email Marketing:
Email marketing is the process of using email to promote and sell products or services. This can be done through a variety of means, including:
– Building an email list
– Crafting compelling email content
– Designing beautiful email templates
– Running email campaigns
– Email newsletters
– Autoresponders
– Targeted emails
and more!
Affiliate Marketing:
Affiliate marketing is the process of promoting and selling products or services on behalf of another company. This can be done through a variety of means, including affiliate links, banner ads, and product reviews.
Paid Advertising:
Paid advertising is the process of using paid media to promote and sell products or services. This can be done through a variety of means, including pay-per-click (PPC) advertising, cost-per-impression (CPM) advertising, and banner ads.
PAY-PER-CLICK (PPC):
PPC is a form of online advertising in which businesses bid on keywords that they believe their target audiences are searching for. The business that bids the most on a particular keyword will have its ad show up first when that keyword is searched for.
SEARCH ENGINE MARKETING (SEM):
SEM is the process of paying for ads on Google’s search engine. This can be done through a variety of means, including pay-per-click (PPC) advertising, cost-per-impression (CPM) advertising, and cost-per-acquisition (CPA) advertising.
DIGITAL MARKETING AGENCIES
A digital marketing agency can help you with a variety of tasks related to marketing online. For example, they can help you improve your website so that it is more effective in converting visitors into customers. They can also help you with SEO, social media marketing, email marketing, and more. In short, a digital marketing agency can help you with anything that has to do with marketing your business online.
If you’re looking to hire a digital marketing agency, there are a few things to keep in mind:
1) You need to make sure that the digital marketing agency you’re considering is reputable and has a good track record. You can check out online reviews to get an idea of what other people have said about their experience with the digital agency and their work.
2) Make sure that the marketing agency is a good fit for your business. Do these agencies specialize in businesses like yours? Do they have experience working with businesses in your industry? These are important factors to consider when choosing a digital marketing agency for your company.
3) Confirm that the company’s digital marketing services are affordable. Don’t choose a digital marketing agency based solely on price, but be sure to compare prices so that you can be sure that you’re going to get a good deal.
Digital marketing agencies and their effective marketing strategies can be great assets to your business. When you work with the digital marketing specialists at Unmediated Marketing, you can be sure that you’re getting the best possible service for your money. With our help, you’ll be able to reach a wider audience and grow your business exponentially. Contact us today at 619-871-6282 or [email protected] to learn more about what we can do for you!
WHAT ARE THE ALTERNATIVES TO DIGITAL MARKETING AGENCIES?
Now that we’ve discussed “What does a digital marketing agency do?” we can take some time to go over some of the possible alternatives to hiring a digital marketing agency or using their services.
Social Media Management Companies:
There are many social media management companies that can help you with your digital marketing needs such as Hootsuite, Sprout Social, and Sendible. However, they may not have the manpower or expertise to handle everything that a digital marketing agency can provide.
In-House Marketing Departments:
Many businesses have an in-house marketing team or department that can handle your digital marketing needs. If you decide to go this route and choose to do your own marketing in-house, here are the positions you will want to fill:
– Marketing Manager
– Marketing Strategist or Marketing Strategy Team
– Graphic Designer or Graphic Design Team
– Multiple Developers
– At least one Copywriter
Creating and maintaining an effective in-house marketing department will be a major long-term investment for your business. In addition to each of your employee’s salaries, you will also have taxes to pay, vacations, paid holidays, and in some cases, benefits.
Freelance Marketing:
There are many talented freelancers out there who can help you with your digital marketing needs. However, it can be difficult to find someone you can trust and who is available when you need them. In addition, working with a freelancer can be more expensive than working with an agency.
So, when push comes to shove, it’s in your and your business’s best interest to work with an experienced and successful digital marketing agency like Unmediated Marketing. We can help you create a plan, execute it flawlessly, and get you the results you need to grow your business. Don’t waste any more time.
Reach out to us today at 619-871-6282 or [email protected] to speak with a digital marketing agency partner and see what we can do for your business.
FREQUENTLY ASKED QUESTIONS:
Is digital marketing the same as online marketing?
While the terms are often used interchangeably, there is a difference between digital marketing and online marketing. Digital marketing refers to any marketing efforts that use electronic devices, such as computers, tablets, or phones. Online marketing, on the other hand, refers specifically to marketing efforts that take place online.
How do digital marketing companies make money?
Most digital marketing companies make money through a combination of retainer fees, project fees, and performance-based fees. Retainer fees are set monthly or yearly sums that a client pays in exchange for the agency’s ongoing services. Project fees are one-time charges for specific services, such as website design or social media campaigns. Performance-based fees are based on positive results achieved for the client, such as increased website traffic or higher conversion rates. Many digital marketing companies also offer other services, such as traditional marketing and advertising, which can further increase their revenue.
What is push vs pull marketing?
Push marketing is a type of marketing that involves actively pushing a product or service onto customers. This can be done in several ways, such as through advertising, direct selling, or personal selling. Push marketing is often used to create awareness of a product or service, and to get people to buy it. Pull marketing, on the other hand, is a type of marketing that focuses on making it easy for customers to find and buy your product or service. This can be done in many ways, such as through SEO, social media, or making sure your product is available in stores.