If you are a nonprofit, then you know that managing your resources is essential to your success. A good CRM (customer relationship management) system can help you do just that. In this comprehensive guide, Unmediated Marketing will discuss the importance of CRM systems for nonprofits. We will also provide tips on how to choose the right CRM for your organization. So whether you are just starting or are looking for an upgrade, read on for the information you need!

Nonprofit CRM Software

Overall CRM software is used by organizations of all types, including nonprofits. It helps you manage customer relationships and keep track of important data. Nonprofits may use CRM software to track donations or memberships, measure the impact of their work, and analyze customer feedback. The best CRM for nonprofits should include features like donor/supporter segments.

CRM Softwares Are Helpful For Nonprofits

Nonprofit CRM software helps organizations keep track of their interactions with different people. This way, they can see how often they are in contact. Most CRM solutions are cloud-based meaning they provide longer-term advantages such as cost savings, increased scalability, and greater security.

Most CRMs Have Customer Service

Nurture your donors, streamline your fundraising efforts, and build relationships with all your donors by investing in a CRM. With many CRMs offering rapid customer service, there’s no reason to be anxious. Your project management team is granted access to the platform with varying privileges.

Free Trails for CRMs

Free nonprofit CRM software can limit your access unless you decide to upgrade with them. Whether you decide to use Salsa CRM or something else, Unmediated Marketing can help you. Call us at (619) 871-6282. Free CRMs allow nonprofits to experience and compare unique features they will need in the long run. Most CRMs for nonprofits benefit them in the long run!


Benefits of CRM for Nonprofits:

  • Building trust amongst your audience
  • Create social gatherings for networking
  • Organize your data effectively
  • Grow successful fundraiser relationships


Nonprofit CRM Tools

The Fundraising Effectiveness Project’s 2018 study found that, for the past ten years, donor retention rates have been less than 50%. The study analyzed data from 13,601 nonprofit organizations. Solution? Constituent management software helps you by easily integrating with third-party applications and social media websites, such as Facebook and Twitter. You will be effortlessly identifying potential donors and volunteers in no time! A donor database is an essential tool for your organization to manage all donor information and support future fundraising activities. The CRM can keep your important donor information organized and easily accessible using our visual dashboard. Plus, the donor management software is built to help you create and strengthen relationships with your donors.

The Best Nonprofit CRM Software

When it comes to selecting the best CRM for nonprofits, there are several factors you should consider. First and foremost, look for software that is easy to use and configure. It should also have features tailored specifically to the needs of nonprofits such as donor segmentation tools and reporting capabilities. Additionally, make sure the pricing structure fits within your budget.

Before choosing a nonprofit CRM solution, you should make a list of the necessary tools that your organization uses most frequently. You understand the needs of your nonprofit best, for nonprofit organizations, this software offers features such as donor and volunteer management, task tracking, email marketing, and document management. Users of these systems also feel that donor data entry is tedious and could be more automated.

Major Considerations For Selecting a CRM

When considering the best CRM for nonprofits, look out for solutions that offer customization when it comes to their user interface and workflow. This is important as it helps to streamline operations and make everyday tasks more efficient. If you prefer, reach out to us, call (619) 871-6282, we will be glad to explain your potential options!

Additional Services Unmediated Marketing Offers:

  • Web Development
  • Email Marketing
  • Nonprofit Marketing
  • SEO Optimization
  • Content Marketing
  • Affiliate Management


We know not every nonprofit has an issue with the type of CRM they have for their organization. If you ever need help in another aspect Unmediated Marketing is here for you. We can make a customized plan with you to aid your ranking on Google, content, and your website development. Approximately 1.8 million nonprofits exist in the United States, so reach out to us for the boost you need to truly stand out!

Frequently Asked Questions

Do most nonprofits use CRMs?

Yes, most nonprofits use a CRM system to better manage their resources and relationships with supporters. A good CRM will provide insights into your donor base and help you effectively track interactions with donors, volunteers, and other stakeholders.

What is the best CRM for nonprofits?

The best CRM for nonprofits depends on your size of yours. The best CRM for nonprofits will depend on your organization’s specific needs. Generally speaking, you should look for a user-friendly CRM, that has features tailored to the nonprofit sector, offers reporting capabilities, and fits into your budget.

Is Mailchimp a CRM?

No, Mailchimp is an email marketing platform. When selecting a CRM system, consider your organization’s needs and budget. Look for features such as contact management, reporting capabilities, integrations with other systems you use, scalability, and ease.

How can I out reach out to Unmediated Marketing?

Unmediated Marketing is all about getting potential customers interested in what you have to offer and then persuading them to make a purchase or donation. You can reach out to us by calling (619) 871-6282 or you can send us an email at [email protected]. Start by creating an appealing message that highlights the benefits of your organization’s mission. We look forward to hearing from you.

Does a nonprofit need a CRM?

Yes! A CRM is an essential tool for nonprofits to organize their donor or customer data and streamline processes. It helps organizations keep track of all the key elements in managing relationships, such as contact management, donation history, communication logs, segmentation of contacts into target audiences, and much more.

How does Unmediated Marketing help me with my nonprofit with SEO?

Unmediated Marketing can help you with SEO by using best practices to optimize your nonprofit’s website for search engine results. This includes proper keyword research, on-page SEO elements such as headline tags and meta descriptions, link-building strategies, content optimization, and more. By applying these techniques, we can help you increase organic search visibility and drive more traffic to your nonprofit.

Does Unmediated Marketing offer a free SEO analysis?

Yes, Unmediated Marketing offers a free SEO analysis. We will assess your current website and provide recommendations to help you improve your online presence. This includes an evaluation of keyword relevance, content optimization, technical performance, link-building strategies, and more. After we have analyzed your website, we can provide you with a comprehensive report outlining it.